Continuous product validation is a great way to test whether or not your SaaS product’s features can evolve alongside your customers and continue to find product-market fit.

Engaging in continuous product validation means testing new features, updates, and even sunsetting functionality before making any real changes to your product. That may sound resource-intensive, but continuous product validation processes are scalable: the basic framework can adapt to meet your team’s capacity, culture, and needs.

Following your own approach means you only direct resources to validating the product areas that’ll carry the most value for your customers. Discover how you can implement a continuous product validation process that works for your organization.